Where Do We Go From Here? A Discussion Of Future Trends In The Sports Medicine Industry
Tuesday 01st December 2009 - Article 2
This article principally sets out to investigate the current state of the sports medicine industry in order to make reasonable predictions about the potential development of the industry in the future. The number and diversity of providers of sports medicine has increased in recent years and includes physiotherapists, medical practitioners, osteopaths, massage therapists and sports and athletic trainers (Anderson 2003; Brukner and Khan 2005). These professions all provide sports medicine in different ways and to differing degrees. The effect of market forces on the various professions will be discussed before conclusions can be drawn on the industry as a whole.